MAP SUCCESS: 7 Top CPA Firm Marketing Trends
If you’re not thinking about these top seven issues facing CPA firm growth, you’re not thinking.
Sally Glick, chief marketing officer at JH Cohn and president of the Association for Accounting Marketing, drew up these bullet points for us:
1 – Growth by merger, and becoming ‘regional.’ The impact on the firm’s infrastructure and the necessary changes to the marketing strategy (bigger firms = new marketing initiatives);
2 – The importance of market research and competitive intelligence;
3 – Branding and market communications;
4 - How to improve cross-selling (or cross-serving as some firms call it);
5 – The emergence of the marketing director as a part of the firm’s strategic planning team;
6 – Evolving from marketers to managers (many of my peers who began their careers as a department-of-one now manage teams of marketers as their firms grow larger – with the result being changing roles going from marketing to managing a marketing team); and
7 - Building strong vertical markets, esp. industry niches, across the organization
You can catch Sally and the best of accounting marketing at the AAM
Summit in June. Visit: AAM
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http://http://telberg.com/telbergblog/archives/42-MAP-SUCCESS-West-Coast-View-from-Samantha-Deeder.html
Samantha Deeder, Director of Marketing, Miller, Kaplan, Arase & Co., LLP, North Hollywood, Calif., reports on CPA firm marketing trends with a West Coast perspective…
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