CPA Firm Marketing Goes Ballistic

Accounting marketing gets savvier, embracing new technologies and metrics.

by Rick Telberg
(Appeared originally at AICPA/CPA2Biz)

Marketing has come a long way in CPA firms. It’s no longer a matter of talking up neighbors at cocktail parties, buying someone lunch, and/or even offering new services to existing clients – although all those things still happen and remain essential ingredients to practice growth.

Today’s professional CPA firm marketers are becoming savvier in research, branding, competitive intelligence and strategic planning – with new techniques, leading-edge technologies and ever-more-precise measurements of returns on investment.
READ MORE →