Most widely read online weekly for CPAs reaches 175,000 sets of eyes. from AICPA Custom Media Solutions “The AICPA Insider newsletters represent a quantum leap forward in media, marketing and communications for the profession,†said popular accounting profession columnist, Rick … Continued
Maybe not. Take this example — a common website mistake — that probably crops up in many other areas of interaction with clients and even colleagues… “In the United States, over 80 times more people search for “cheap flights” than … Continued
Clients may not be as reliable as many CPAs think.
If you’re a client, what do you say?
by Rick Telberg
At Large
We’re not quite sure what to make of two issues emerging from our canvass of finance managers and public accountants.
On the one hand, 38 percent of CPAs are saying in the preliminary findings that they’ve been working with their clients for five to 10 years, and another 34 percent are saying more than 10 years. So what does it mean when only 29 percent of clients tell us they’ve been with their CPA firm for five to 10 years, and only 29 percent say more than 10 years? READ MORE →
Has the profession reached a point-of-no-return in it’s ability to resist the forces of change? Bruce Marcus thinks so. His advice: ·Think forward, not backward. ·Listen to clients. Learn their businesses and industries, and to hear and understand problems before, … Continued
What every auditor needs to know about state and local trends, and government auditing standards. Fiscal conditions for state and local governments appear to be improving but auditors should be alert to key developments such as natural disasters, a rise … Continued