440,000 Small Businesses Set to Adopt Vista
New York (AMI-Partners) – AMI’s 2006-07 survey of the United States SMB market reveals that 7% of Small Businesses and 17% of Medium Businesses expressed an interest in using Vista by years end.
Strategic Marketing: 5 Essential Steps for CPA Firms
What it takes to be competitive
Our friend and colleague Bruce W. Marcus takes note of a study performed by Suzanne Lowe and Sally Glick, and reported in Accounting Today.
Surprise! Surprise! Few firms had any formal performance measurement system for marketing leaders. No surprise, really, when you consider the state of management systems at CPA firms in general.
So how do measure a marketer? It begins by measuring the firm’s focus on five critical processes.
CPAs Tackle Tough Issues With New Ideas
Innovation emerges as strong driver in professional success.
What are the toughest problems? Join the poll. See the results.
by Rick Telberg
At Large
Accounting has been an exceptionally busy profession in recent years, but contrary to that old cliché, CPAs are never too busy to think.
Indeed, as we tread deeper into this new century, CPAs are cranking their gray matter into gear, brainstorming with colleagues and reaching out to consultants to find new and better ways of doing business. More than likely they are trying to find innovative ideas for managing staff, balancing work and life, dealing with clients and making more valuable use of technology, according to the responses we’re receiving to “The Big Lesson: Get Creative.” READ MORE →
PR for CPA Firms: People Who Don’t Understand Today’s Journalism
When the 5W’s don’t work anymore
by Bruce W. Marcus
The Marcus Perspective
It seems that every time Marcus asserts that the world of journalism has changed, he gets berated by some old time journalist turned public relations professional… More… READ MORE →
Intuit Study: Face of Small Business
10-year Forecast by Intuit and Institute for the Future Redefines the Face of Entrepreneurs
MOUNTAIN VIEW – [Intuit News Release]- The face of small business will dramatically change as seasoned baby boomers, kids fresh out of high school, mid-career women, “mompreneurs” and new immigrants come together to create the most diverse pool of entrepreneurs ever. READ MORE →
9 Profit Drivers for Your CPA Firm
Do You Have the Character Traits to Succeed?
Gerald Riskin of Edge International recalls the handful of DNA markers that can predict success or failure. READ MORE →
Genworth Hangs out ‘CPA Wanted’ Sign
The shy and retiring need not apply.
Genworth Financial Investment Services Inc. plans to hire 325 registered representatives this year, a 14% increase, according to Investment News. The Schaumburg, Ill.-based company, a wholly owned subsidiary of Richmond, Va.-based Genworth Financial Inc., is targeting certified public accountants for its hiring spree. About 80% percent of Genworth’s reps are accountants. READ MORE →
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