Tax Season giving you a migraine?
Take some advice from people who ought to know – the folks at the National Headache Foundation. Here they present “52 Proven Stress Reducers.”
(Now, if only I had a minute to actually think about this list…)
1 – Get up fifteen minutes earlier in the morning. The inevitable morning mishaps will be less stressful.
2 – Prepare for the morning the evening before. Set the breakfast table, make lunches, put out the clothes you plan to wear, etc.
3 – Don’t rely on your memory. Write down appointment times, when to pick up the laundry, when library books are due, etc. (“The palest ink is better than the most retentive memory.” – Old Chinese Proverb). READ MORE →
Biggest in the nation
While many associations in the profession are having difficulty maintaining membership, the roster of the California Society of CPAs has surged past 30,000, making it the largest in the country. CalCPA was established in 1909. It currently has 14 chapters throughout the state. Kudos to CalCPA Chief Executive Officer, Loretta Doon, CPA.
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Don’t leave success to chance. There’s no better time than the busy season to be planning for your firm retreat.
Meanwhile, how’s busy season so far? Check the Stress-O-Meter.
by Rick Telberg
At Large
Are you asking the right questions?
Sometimes the questions are more important than the answers. If you don’t ask the right questions, you don’t get the right answers.
We’ve been asking questions now for about two decades. We’ve talked to all sizes, types and flavors of CPA firms. We’ve talked to managing partners, partners in charge, seniors, juniors, staffers. We’ve talked to a lot of clients too. Some of the clients were CPAs themselves. And we’ve talked to vendors — some of whom, by virtue of their aerie perspective, know more about running a CPA practice than many CPAs do. By one back-of-the-envelope count, we’ve had maybe 10 million contacts over the years with tax, accounting and finance professionals, their clients and their vendors. READ MORE →
Beyond the click: Web advertising and marketing trends in the accounting and finance channel.
Original air date: 12/28/06 (27 mins)
Produced in Association with Doubleclick and Bay Street Group Research.
Click Here for more…
Description
B2B marketing experts deconstruct the purchase decision cycle for accounting and finance professionals. They share experiences for using the Web to maximize brand awareness, brand validation, “further learning,†consultative selling, lead generation and shortening the sales cycle. They also drill intro campaign measurement tools that go far beyond simply counting clicks and other shortcut “McMetricsâ„¢.â€
Moderator
Hank Berkowitz, AICPA Dir. Online Publishing & Business Development
Panelists
Rick Bruner, Research Director, Doubleclick
Tom Greve, National Advertising Sales Director, AICPA
Sukanya Mitra, Managing Editor, AICPA Insiderâ„¢ e-Newsletter Group
Rick Telberg, President, Bay Street Research Group, LLC
Click Here for more… READ MORE →
We are in the midst of the largest entrepreneurial surge this country has ever seen, Fortune Small Business reports.
According to Small Business Administration projections, nearly 672,000 new companies with employees were created in 2005 — the biggest business birthrate in U.S. history, 30,000 more startups than in 2004, and 12 percent more than at the height of dot-com hysteria in 1996. “And the trend shows no sign of abating,” Fortune says. Sixty-six percent of respondents in a 2006 Yahoo Small Business and Harris Interactive survey said they wanted to start a company someday; 37 percent of those said they hoped to do so within the next five years.
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Staff shortages won’t be solved by just throwing money at the problem.
Next question: Will telecommuting hurt your career? Join the new study. Get the answers.
by Rick Telberg
On Careers
For over a decade, recruitment and retention have been among the biggest challenges facing the business of accounting. The number of accounting graduates and new CPAs has failed to keep up with the number of available positions. Difficulties with recruitment have contributed to a grueling workload that has maybe half of all CPAs open to, if not eager for, any opportunity for better pay or less stress. READ MORE →
