H&R Block Gets Mojo for Web 2.0 Marketing

H&R Block is testing the waters of Web 2.0 social media with:

  • a set of YouTube videos
  • a Facebook page
  • columns on eHarmony’s advice site
  • Digits, a new site, and
  • a presence on Twitter.
    .
  • .
    And here’s a video on H&R Block’s site geared for Twenty-somethings. They call it “smart,” “cool” “tax preparation with attitude.” Here’s the vid…

    Credit David Berkowitz and ad agency 360i with a refreshing angle on a staid brand.
    .

    SUBSCRIBE to email updates

    Email

    COMMENT SECTION

    Some comments may be held for review before posting.

    Comment Here

    Your email address will not be published. Required fields are marked *

    *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>