OUTLOOK & ANALYSIS

H&R Block Gets Mojo for Web 2.0 Marketing

[youtube]wrLCOhjTg7E[/youtube]

H&R Block is testing the waters of Web 2.0 social media with:

  • a set of YouTube videos
  • a Facebook page
  • columns on eHarmony’s advice site
  • Digits, a new site, and
  • a presence on Twitter.
    .

    • .
    And here’s a video on H&R Block’s site geared for Twenty-somethings. They call it “smart,” “cool” “tax preparation with attitude.” Here’s the vid…

    [youtube]OwCsgJhOXL8[/youtube]

    Credit David Berkowitz and ad agency 360i with a refreshing angle on a staid brand.
    .