Why doing the obvious isn’t always easy.
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by Rick Telberg/At Large
There’s hardly a finance or accountant organization on the planet whose owners and staff haven’t decided, resolved, pledged or promised to themselves and each other to deliver outstanding client service, create a great place to work or achieve phenomenal success. Maybe yours is one of them.
So why, then, is it so rare to find a firm that actually accomplishes what it says it wants to do?
Ask David Maister (pictured). The best-selling author of the classics “Managing the Professional Service Firm” and “True Professionalism” has published a new must-read for accountants and finance professionals called “Strategy and the Fat Smoker.”
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