Comments on: SURVEY RESULTS: CPAs Join the Online Social Networking Party

By: Brian Swanson

Brian Swanson — Mon, 08 Jun 2009 21:51:45 +0000

What is interesting is that some of the responses above don’t think CPA’s blog or twitter but if you look at the numbers a high majority of people are attending webinars for professional development or CPE purposes. I am guessing that number is low in comparision to the aggregrate number of CPA’s in the United States.

The reason more CPA’s are not blogging or moving to online media outlets is because they don’t understand the value it can bring to their business. This may be because of fear of technology or maybe because they don’t have the marketing mindset.

I bet in 2 years these numbers will be wildly diffferent.

By: Arthur Arsenault

Arthur Arsenault — Wed, 27 May 2009 14:07:19 +0000

I personally feel that using Facebook, LinkedIn, and Twitter is a real good way to have a presence on the internet and be in touch with clients, referral sources, and friends and family. Our firm has group pages on Facebook and LinkedIn. If potential clients are searching for you and your firm online, it’s a good way for people to get to know who you are and what you are involved in. Having FB and LinkedIn, in addition to our website, certainly allows for people to find me and our firm on the internet. Posting articles, webinars, events, etc. are easily managed on Facebook and LinkedIn. LinkedIn is great because an email is automatically sent periodically to notify your contacts of changes in your profile. So, periodic and consistent updates is key to any use of these vehicles for marketing. We are in the process of utitlizing Twitter as part of our overall marketing strategy.

By: Robert Fligel

Robert Fligel — Wed, 27 May 2009 10:49:31 +0000

Great survey and interesting results. I am not surprised about the linkedin data as I have seen a significant increase in activity on that website in the last six months. One of the real challenges there is how to make it work for your business, job hunting or other. I have had some interesting personal and business success stories and am still working on how to use it most effectively. I welcome conversation with any CPAs who want to compare notes or speak further about linkedin.

Robert Fligel
rfligel@rf-resources.com or 212 490 9700

By: Robert Fligel

Robert Fligel — Wed, 27 May 2009 10:46:44 +0000

Robert Fligel
rfligel@rf-resources.com or 212 490 9700

By: Jennifer H Stokes

Jennifer H Stokes — Tue, 26 May 2009 20:06:09 +0000

The internet is an opportunity to network and increase income. I published my website in January and have had over 8,000 hits and the income has exceeded my expenses with no marketing campaign.

By: Rick Telberg

Rick Telberg — Tue, 24 Feb 2009 16:26:14 +0000

Thanks for the comments! That’s what makes this kind of research so much more useful.

To be sure, let’s put the data in context:
– It’s an online survey,
– with invitations delivered by email
– to CPAs
– who are active members of the CPA professional community
– with time and interest during busy season to take a survey
– for free.

But take a look at the “online shopping” stats, and that might give us some bearings on the rest of the answers. Only 80% of these people do it regularly, which is about in line with other studies of other demographically comparable populations. So, in general, it’s a pretty good indicator. But just that — just an indicator.

By: gil ostrick

gil ostrick — Tue, 24 Feb 2009 01:27:12 +0000

How effective is search engine optimization