Comments on: SURVEY RESULTS: CPAs Join the Online Social Networking Party http://cpatrendlines.com/2009/02/23/survey-results-cpas-join-the-online-social-networking-party/ Actionable Intelligence for the Tax, Accounting and Finance Community from Bay Street Group LLC Sun, 20 May 2012 13:26:34 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Brian Swanson http://cpatrendlines.com/2009/02/23/survey-results-cpas-join-the-online-social-networking-party/comment-page-1/#comment-545592 Brian Swanson Mon, 08 Jun 2009 21:51:45 +0000 http://cpatrendlines.com/?p=2534#comment-545592 What is interesting is that some of the responses above don't think CPA's blog or twitter but if you look at the numbers a high majority of people are attending webinars for professional development or CPE purposes. I am guessing that number is low in comparision to the aggregrate number of CPA's in the United States. The reason more CPA's are not blogging or moving to online media outlets is because they don't understand the value it can bring to their business. This may be because of fear of technology or maybe because they don't have the marketing mindset. I bet in 2 years these numbers will be wildly diffferent. What is interesting is that some of the responses above don’t think CPA’s blog or twitter but if you look at the numbers a high majority of people are attending webinars for professional development or CPE purposes. I am guessing that number is low in comparision to the aggregrate number of CPA’s in the United States.

The reason more CPA’s are not blogging or moving to online media outlets is because they don’t understand the value it can bring to their business. This may be because of fear of technology or maybe because they don’t have the marketing mindset.

I bet in 2 years these numbers will be wildly diffferent.

]]> By: Arthur Arsenault http://cpatrendlines.com/2009/02/23/survey-results-cpas-join-the-online-social-networking-party/comment-page-1/#comment-545549 Arthur Arsenault Wed, 27 May 2009 14:07:19 +0000 http://cpatrendlines.com/?p=2534#comment-545549 I personally feel that using Facebook, LinkedIn, and Twitter is a real good way to have a presence on the internet and be in touch with clients, referral sources, and friends and family. Our firm has group pages on Facebook and LinkedIn. If potential clients are searching for you and your firm online, it's a good way for people to get to know who you are and what you are involved in. Having FB and LinkedIn, in addition to our website, certainly allows for people to find me and our firm on the internet. Posting articles, webinars, events, etc. are easily managed on Facebook and LinkedIn. LinkedIn is great because an email is automatically sent periodically to notify your contacts of changes in your profile. So, periodic and consistent updates is key to any use of these vehicles for marketing. We are in the process of utitlizing Twitter as part of our overall marketing strategy. I personally feel that using Facebook, LinkedIn, and Twitter is a real good way to have a presence on the internet and be in touch with clients, referral sources, and friends and family. Our firm has group pages on Facebook and LinkedIn. If potential clients are searching for you and your firm online, it’s a good way for people to get to know who you are and what you are involved in. Having FB and LinkedIn, in addition to our website, certainly allows for people to find me and our firm on the internet. Posting articles, webinars, events, etc. are easily managed on Facebook and LinkedIn. LinkedIn is great because an email is automatically sent periodically to notify your contacts of changes in your profile. So, periodic and consistent updates is key to any use of these vehicles for marketing. We are in the process of utitlizing Twitter as part of our overall marketing strategy.

]]> By: Robert Fligel http://cpatrendlines.com/2009/02/23/survey-results-cpas-join-the-online-social-networking-party/comment-page-1/#comment-545548 Robert Fligel Wed, 27 May 2009 10:49:31 +0000 http://cpatrendlines.com/?p=2534#comment-545548 Great survey and interesting results. I am not surprised about the linkedin data as I have seen a significant increase in activity on that website in the last six months. One of the real challenges there is how to make it work for your business, job hunting or other. I have had some interesting personal and business success stories and am still working on how to use it most effectively. I welcome conversation with any CPAs who want to compare notes or speak further about linkedin. Robert Fligel rfligel@rf-resources.com or 212 490 9700 Great survey and interesting results. I am not surprised about the linkedin data as I have seen a significant increase in activity on that website in the last six months. One of the real challenges there is how to make it work for your business, job hunting or other. I have had some interesting personal and business success stories and am still working on how to use it most effectively. I welcome conversation with any CPAs who want to compare notes or speak further about linkedin.

Robert Fligel
rfligel@rf-resources.com or 212 490 9700

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