Comments on: How Twitter launched a CPA firm into the top Google rankings

By: Rick Telberg

Rick Telberg — Fri, 19 Jun 2009 02:41:47 +0000

Thanks for the comments, Brian.

You’ll find some fresh research on how CPA firms are currently using social media marketing, here:

SURVEY RESULTS: How Accountants Use Social Media

http://cpatrendlines.com/2009/06/17/survey-results-how-accountants-use-social-media/

Maybe it’ll be useful.

By: Brian Strahle

Brian Strahle — Wed, 17 Jun 2009 19:53:07 +0000

Thanks for the post and topic.

My personal experience:

I started a national state and local tax (SALT) blog (http://leveragesalt.blogspot.com/) back in January 2009 to build a practice, etc. I also started using Twitter a month or so ago. To this point it has generated some business, referrals, and guest blogging opportunities.

I have recently had discussions with national CPA firms about using social media to grow their SALT practices, and they seem hesitant or stuck in “non-traditional” methods of marketing, etc.

My argument is that companies interact with CCH, or RIA, etc. everyday to get tax developments. Do they interact every day with their SALT consultant? In addition, by the time firms come out with articles or analysis on SALT developments, it is old news. A blog post can be done in a shorter amount of time with, I believe, just as much effect.

In addition, I am aware of law firms that have built seven-figure practices solely using the internet.

Will I be successful in convincing these firms to use social media?

By: Andrew Rose

Andrew Rose — Fri, 12 Jun 2009 14:34:38 +0000

The Twitter 101 class I took lasted about an hour with q/a. The Twitter search I did (the listening stage) took about 15 minutes. Setting up my account and tweeting took another 10-15 minutes. The Google search rankings happened almost immediately. Does that help?

By: Brian Swanson

Brian Swanson — Sat, 06 Jun 2009 17:02:05 +0000

I read this with delight. Andrew is very bright and I can tell from meeting him that he has a solid grasp on twitter and other social media outlets through which he can promote his firm. I am curious how long in terms of time and actual hours the process took?

By: Jonathan Milligan - CPA

Jonathan Milligan - CPA — Thu, 28 May 2009 23:47:49 +0000

This is a great post. I have been observing Twitter for sometime and been interested in how Public Accounting Firms might be able to take advantage of a social medium like this. I am sure more will get on board after reading this story.

Jonathan