http://cpatrendlines.com/2009/06/09/jean-caragher-eight-ideas-to-jump-start-your-marketing-program/ Actionable Intelligence for the Tax, Accounting and Finance Community from Bay Street Group LLC Thu, 09 Feb 2012 04:26:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://cpatrendlines.com/2009/06/09/jean-caragher-eight-ideas-to-jump-start-your-marketing-program/comment-page-1/#comment-545594 Brian Swanson Tue, 09 Jun 2009 15:54:16 +0000 http://cpatrendlines.com/?p=3685#comment-545594 I like this post but think I would add on additional item under marketing plans. Jean accurately points out all the necessary items but I think one should also contemplate measurement tools. How will you measure the success of the marketing efforts in reaching the stated objective. I admit in some cases it is not easy to assess the ROI on an advertisement or similiar item but in other cases such opportunities do exist. I like this post but think I would add on additional item under marketing plans. Jean accurately points out all the necessary items but I think one should also contemplate measurement tools. How will you measure the success of the marketing efforts in reaching the stated objective. I admit in some cases it is not easy to assess the ROI on an advertisement or similiar item but in other cases such opportunities do exist.

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