9 Ways to Use LinkedIn for Your Career
How young CPAs can make the leap from Facebook
Tom Hood, head of the Maryland CPA association and a social media evangelist, showed a lucky handful of young CPAs at the AICPA Leadership Academy in Chicago this week how to leverage social media for their careers.
He segued from talking about the role of Twitter in Iran to how young CPAs could use LinkedIn in everyday life.
Here are his eight tips for using LinkedIn to further your career:
- Find out where people with your backgrounds are working.
- Find out where people at a company came from.
- Check if a company is still hiring.
- Find out where people from a go next.
- Get the the hiring manager.
- Get to the right HR person.
- Find out the secret job requirements.
- Find startups to join.
- Build your network before you need it.
Here’s the slide deck. You’ll find more details on the LinkedIn tips starting on slide 31.
Leadership & Social Media Aicpa Leadership Academy
View more presentations from Tom Hood.
Bay Street Group research for the AICPA begins at slide 34.
Good stuff on social media risk at slide 49.
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http://www.hubstreet.com
We need to educate accounting professionals on how to connect with the right people on social networks, as well as in their on-the-ground networking activities.
When people don’t have a strategy, and people don’t experience some benefit from the effort and time invested, they lose motivation.
Networking doesn’t work when we look at it transactionally. That being said, strategically learning how to leverage Linked In, HubSTREET, and other sites, relationships can help to produce beneficial opportunities more rapidly.
http://www.cpasuccess.com
Thanks for the shout-out Rick and great comment, Nancy.
You are correct that it is all about strategy and we made that point repeatedly. Social Media & Networks are just another tool to build more relationships. Our panel of under 35 Professionals talked about how they used social networks to connect faster and deeper with staff, clients, and peers. We heard how they use twitter to stay ahead in the Profession and several stories of getting clients. Then there are the other benefits like Search Engine Optimization for the firm and key people.
It is all about building and maintaining relationships – both virtually and physically and truly not transactional.
Thanks for pointing that out.
Tom
http://www.financialjobbank.com
LinkedIn is certainly something that can not be ignored. More “mature” professionals especially need to take notice and start utilizing such powerful networking tools, otherwise they will certainly miss opportunities and lose a competitive edge in the job market.