Help Wanted: AICPA seeks to hire “social media specialist”

Getting serious about new community-building strategies.

The AICPA is looking for a social media specialist, according to a new job listing on CareerBuilder. Based on the ad, you can expect the AICPA to be building it’s social media presence geometrically from here.  See what an degree in English is good for? More details, here.

Social Media Specialist

Please respond via our website at www.aicpa.org/careers and post your resume directly online with us.

Purpose: Serve as internal expert on social media and its application for communications and other disciplines (conferences, media relations, marketing, etc)

Reports To: Senior Manager – Communications, Advertising and Brand Management

Direct Reports: None

Required Competencies:

Must be able to synthesize complex data into actionable information; think strategically; provide leadership, guidance, and coaching to the AICPA Communications & Media Channels team; and also be willing to implement and manage new social media programs and interaction, hands-on. Excellent new-media writing and journalism skills with readiness to use them are a must. Qualified candidates should be able to point to his/her own body of work through his/her blog, Twitter feed, LinkedIn profile, or Facebook page.

Individual must be motivated, flexible, organized, and multitask-oriented and committed to high quality work product.  Also must be able to work independently and perform well under pressure to meet project deadlines and goals and resolve problems.  In addition, individual must have strong interpersonal skills, able to deal effectively with diverse groups of people at all levels.  Ability to work in team environment, including managing multi-faceted projects with multiple partners. Passion for and deep facility in social media is a must.

Individual must be self-motivated, deadline-driven and results-oriented. Regular reports on the status and success of online communications will be required.  Individual must be strategic, a problem solver and deeply curious about the possibilities opened up by social media and online communications.  Dedicated to continuous learning and exploration of new social media techniques.

Responsibilities:

This position would work to maximize the AICPA’s reputation and reach on the internet by continually monitoring the ever-changing Internet landscape and making recommendations for adjustments to stay on the leading edge.  The position will be expected to guide exploration of new and alternative ways to engage in and leverage social media activities, sites, memberships, relationships, and traffic in support of institutional strategic priorities.  This position combines communications expertise and sensitivity with on hands knowledge of social media and emerging Web 2.0/3.O technologies.  The individual in this position will work with partners internally and externally to identify and assess new opportunities and technologies for communications viability.  The position also will educate internal teams on how new/emerging technologies can be utilized to achieve AICPA objectives.

Key responsibilities include monitoring relevant news, conversations, and trends in social media sites, tools, and applications; applying that knowledge to increasing the use of social media for AICPA communications; strategizing with, advising, and educating AICPA staff on incorporating relevant social media techniques into AICPA communications and other outreach activities; and measuring the impact of social media on the Institute’s overall strategic communications efforts and initiatives.  Writing, directly contributing, and monitoring and measuring social media usage are the key accountabilities.

Accountabilities include:

Expected Metrics:

Requirements

Qualifications:

Please respond via our website at www.aicpa.org/careers and post your resume directly online with us. You can upload your resume and cover letter directly via our website.

Equal Employment Opportunity

AICPA is committed to providing equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, disability, veteran status, or any other applicable legally protected status.  All qualified candidates are encouraged to apply.

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Posted at July 11, 2009
Filed Under BSG [CPA TRENDLINES] | 2 Comments

Comments

2 Responses to “Help Wanted: AICPA seeks to hire “social media specialist””

  1. Brian Swanson on July 14th, 2009 6:58 am

    This job post itself demonstrates how social media is becoming important in the corporate landscape. I wonder how many CPA firms incorporate this type of work into their marketing roles?

  2. Brian Tankersley on July 23rd, 2009 10:02 am

    Very interesting. It will be interesting to see whether this position will help more CPA’s “get” SM and understand how to use SM to further their messages to their clients.

    It’s also interesting that BizActions has a module for managing IRC 7216 compliance for clients using their newsletter service. I wonder if @-replies on public information are covered by IRC 7216? Seems like there are a lot of blurred lines here, and it’s not going to get any easier over time.

    Great post, Rick.

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