Comments on: SURVEY RESULTS: Accounting Firm Marketing Strategies http://cpatrendlines.com/2009/08/26/survey-results-accounting-firm-marketing-strategies/ Actionable Intelligence for the Tax, Accounting and Finance Community from Bay Street Group LLC Wed, 23 May 2012 22:03:21 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Daron Powers http://cpatrendlines.com/2009/08/26/survey-results-accounting-firm-marketing-strategies/comment-page-1/#comment-545948 Daron Powers Fri, 18 Sep 2009 12:38:32 +0000 http://cpatrendlines.com/?p=4354#comment-545948 It's difficult to make meaningful decisions from a P&L pulled out of the sky—it has to be based on correct numbers. The same with relevant marketing. I am a client of a tax and accounting firm who invited me in to do marketing strategy. Before my client is doing any of the web, social or any type of marketing we are going through a marketing discovery process. The purpose is to create a relevant strategy to provide the foundation for all the tactical tools that spread the message. Interestingly enough all six people of the firm are involved in the marketing and coincidentally improving internal processes, communication and the overall quality of their tax and planning service. It’s difficult to make meaningful decisions from a P&L pulled out of the sky—it has to be based on correct numbers. The same with relevant marketing.

I am a client of a tax and accounting firm who invited me in to do marketing strategy. Before my client is doing any of the web, social or any type of marketing we are going through a marketing discovery process.

The purpose is to create a relevant strategy to provide the foundation for all the tactical tools that spread the message.

Interestingly enough all six people of the firm are involved in the marketing and coincidentally improving internal processes, communication and the overall quality of their tax and planning service.

]]> By: Debbie Dulski http://cpatrendlines.com/2009/08/26/survey-results-accounting-firm-marketing-strategies/comment-page-1/#comment-545895 Debbie Dulski Tue, 08 Sep 2009 21:17:14 +0000 http://cpatrendlines.com/?p=4354#comment-545895 Allowing for explanation on issues was 1st rate. This survey, if details are pubished will allow firms to share critical information with each other. Networking with each other regarding marketing strategies will only stregthening our companies. Allowing for explanation on issues was 1st rate. This survey, if details are pubished will allow firms to share critical information with each other. Networking with each other regarding marketing strategies will only stregthening our companies.

]]> By: Lawrence Roth http://cpatrendlines.com/2009/08/26/survey-results-accounting-firm-marketing-strategies/comment-page-1/#comment-545894 Lawrence Roth Tue, 08 Sep 2009 20:42:14 +0000 http://cpatrendlines.com/?p=4354#comment-545894 I have always asked for referrals but 'no-dice' - because my corporate clients do not want to 'share' my knowledge!!!!!!!!!!!!!!!! I have always asked for referrals but ‘no-dice’ – because my corporate clients do not want to ‘share’ my knowledge!!!!!!!!!!!!!!!!

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