http://cpatrendlines.com/2009/12/21/top-100-firm-blue-co-spins-off-allign-small-biz-specialty-unit/ Actionable Intelligence for the Tax, Accounting and Finance Community from Bay Street Group LLC Wed, 23 May 2012 22:03:21 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://cpatrendlines.com/2009/12/21/top-100-firm-blue-co-spins-off-allign-small-biz-specialty-unit/comment-page-1/#comment-546753 Steven Sessions Fri, 25 Dec 2009 03:44:27 +0000 http://cpatrendlines.com/?p=5097#comment-546753 This is a smart business strategy. And I applaud the consideration of business naming and visual identification issues. It is rare for an accounting firm to grasp this marketing concept. I'm not convinced that they have the most appropriate and meaningful solution for the <a href="http://bit.ly/8DZXR5" rel="nofollow">visual elements that represent the business</a>, but it is impressive that they've made a serious attempt. This is a smart business strategy. And I applaud the consideration of business naming and visual identification issues. It is rare for an accounting firm to grasp this marketing concept. I’m not convinced that they have the most appropriate and meaningful solution for the visual elements that represent the business, but it is impressive that they’ve made a serious attempt.

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