Start with LinkedIn, advises Larry Bodine.
Law firms are cutting back on advertising and client feedback programs, according to a new survey by the LMA. Instead their highest law firm marketing priorities are proposals, business development coaching and training, and client seminars and CLE.
Law Firm Marketing Spending 2010
But Bodine reports more law firms are ramping up their Web 2.0 presence.
“LinkedIn is very popular with law firms — more than 78% reported using LinkedIn, followed by Webinars at 53%, Twitter at 37% and Facebook at 35%,” according to Bodine.
How to get started… now.
Erickson
Practice management consultant Steve Erickson is on a quest to improve profits at CPA firms.
Here are five ways you can get started today:
1. Drive monthly revenue and production goals by managing weekly performance by partner, employee and job.
2. Modify the budget for changes and unforeseen events that invariably happen.
3. Schedule! Schedule! Schedule! Resource management has never been more important. On average the loss of 20 minutes per day per person represents over 5% of your net revenue. The little things have a huge impact on profitability. Keep people scheduled and working.
4. Make sure everyone in the firm knows their assigned roles and responsibilities.
5. Revisit your plans regularly and adjust the rudder. People are dynamic and plans need to be dynamic to make sure they continue to be relevant.
