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	<title>Comments on: Are You Already Missing the Next Generation of Clients?</title>
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	<link>http://cpatrendlines.com/2010/07/23/are-you-already-missing-the-next-generation-of-clients/</link>
	<description>Actionable Intelligence for the Tax, Accounting and Finance Community from Bay Street Group LLC</description>
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		<title>By: Client testimonials don’t work anymore &#124; Adrian Pearson</title>
		<link>http://cpatrendlines.com/2010/07/23/are-you-already-missing-the-next-generation-of-clients/comment-page-1/#comment-549345</link>
		<dc:creator>Client testimonials don’t work anymore &#124; Adrian Pearson</dc:creator>
		<pubDate>Wed, 15 Sep 2010 07:49:59 +0000</pubDate>
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		<description>... this posting on AccountingWeb got me thinking about this unrelated piece at CPA Trendlines and what the future holds for the “Client Testimonial”  as used in the marketing ...</description>
		<content:encoded><![CDATA[<p>&#8230; this posting on AccountingWeb got me thinking about this unrelated piece at CPA Trendlines and what the future holds for the “Client Testimonial”  as used in the marketing &#8230;</p>
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		<title>By: Michael</title>
		<link>http://cpatrendlines.com/2010/07/23/are-you-already-missing-the-next-generation-of-clients/comment-page-1/#comment-548861</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Thu, 29 Jul 2010 15:41:47 +0000</pubDate>
		<guid isPermaLink="false">http://cpatrendlines.com/?p=6380#comment-548861</guid>
		<description>Absolutely things are changing. But read what everyone has posted above. In effect they will do it themselves. Yet I know not of a single person, client, friend who does not complain about having too little of one the most precious assets available to all: Time. 

If someone wants to be their own MD, go ahead at your own peril. But yet the entire country wants medical services provided. I see no research that shows a slow down in the demand for medical services.

Quickbooks, yes lots of my clients use it. It has replaced the need for routine bookkeeping. But lets be honest, the quickbooks results we all see are poor at best.

Yeah just type something in google and be instantly educated. Yet the average person on the street cannot identify where Iran is on a map. All research says that more than 70% of Americans are not prepared for retirement, yet there are millions of on line tools.

People confuse information for knowledge. 

There will be a demand to truly educate and advise people but it is how that will be delivered is what will change.

If some, as noted above, wants to cut her own hair so be it. But not I and not most people. Just as more and more flock to have their nails done than anytime in history (the explosion in nail salons). Some people pride themselves in saving pennies as the sacrifice of time and freedom. Truth is you will never make a &quot;great&quot; living serving people who are happy just living a &quot;good&quot; life.

We need to be creative about delivery of value and knowledge. Many of the commentators on here frankly are not core client to build a business around as they would rather mow their own lawn than build a business. Hence the responses we are filtering through are not coming from the entrepreneur. I can unequivocally state that the young entrepreneurs I work with have not time or desire to google anything related to the tax code or debits and credits but they are always calling for insightful and thorough answers to which they are seeking a response and from which they want action. Google may provide information but what CPA on here can state that there is one answer for all clients. And when after clicking offline did has google then implemented a solution. Sure for those climbing up on their rook when it is leaking, they surely are not out there adding revenues to their top line while replacing roofing shingles.

One other comment, the Iphone app for a W-2: Who on here makes a living preparing tax returns for those who just have a W-2? What market segment are we talking about in our analysis?</description>
		<content:encoded><![CDATA[<p>Absolutely things are changing. But read what everyone has posted above. In effect they will do it themselves. Yet I know not of a single person, client, friend who does not complain about having too little of one the most precious assets available to all: Time. </p>
<p>If someone wants to be their own MD, go ahead at your own peril. But yet the entire country wants medical services provided. I see no research that shows a slow down in the demand for medical services.</p>
<p>Quickbooks, yes lots of my clients use it. It has replaced the need for routine bookkeeping. But lets be honest, the quickbooks results we all see are poor at best.</p>
<p>Yeah just type something in google and be instantly educated. Yet the average person on the street cannot identify where Iran is on a map. All research says that more than 70% of Americans are not prepared for retirement, yet there are millions of on line tools.</p>
<p>People confuse information for knowledge. </p>
<p>There will be a demand to truly educate and advise people but it is how that will be delivered is what will change.</p>
<p>If some, as noted above, wants to cut her own hair so be it. But not I and not most people. Just as more and more flock to have their nails done than anytime in history (the explosion in nail salons). Some people pride themselves in saving pennies as the sacrifice of time and freedom. Truth is you will never make a &#8220;great&#8221; living serving people who are happy just living a &#8220;good&#8221; life.</p>
<p>We need to be creative about delivery of value and knowledge. Many of the commentators on here frankly are not core client to build a business around as they would rather mow their own lawn than build a business. Hence the responses we are filtering through are not coming from the entrepreneur. I can unequivocally state that the young entrepreneurs I work with have not time or desire to google anything related to the tax code or debits and credits but they are always calling for insightful and thorough answers to which they are seeking a response and from which they want action. Google may provide information but what CPA on here can state that there is one answer for all clients. And when after clicking offline did has google then implemented a solution. Sure for those climbing up on their rook when it is leaking, they surely are not out there adding revenues to their top line while replacing roofing shingles.</p>
<p>One other comment, the Iphone app for a W-2: Who on here makes a living preparing tax returns for those who just have a W-2? What market segment are we talking about in our analysis?</p>
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		<title>By: Rick</title>
		<link>http://cpatrendlines.com/2010/07/23/are-you-already-missing-the-next-generation-of-clients/comment-page-1/#comment-548839</link>
		<dc:creator>Rick</dc:creator>
		<pubDate>Wed, 28 Jul 2010 18:19:19 +0000</pubDate>
		<guid isPermaLink="false">http://cpatrendlines.com/?p=6380#comment-548839</guid>
		<description>Thanks, Gary, we&#039;ll try the app. Here&#039;s the URL, if anyone else wants to try it.... http://itunes.apple.com/us/app/siri-assistant/id351778157?mt=8</description>
		<content:encoded><![CDATA[<p>Thanks, Gary, we&#8217;ll try the app. Here&#8217;s the URL, if anyone else wants to try it&#8230;. <a href="http://itunes.apple.com/us/app/siri-assistant/id351778157?mt=8" rel="nofollow">http://itunes.apple.com/us/app/siri-assistant/id351778157?mt=8</a></p>
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