The 50 Most-Popular Posts Reveal Hot-Button Issues.
Nothing in 2010 ranked as important to accounting firms as client service, satisfaction and retention.
No wonder, of course: After the financial crash made economic casualties of otherwise healthy, long-time customers, firms could only focus on the clients that remained. In fact, client concerns eclipsed long-running concerns over staffing shortages.
To be sure, many things attracted CPA attention in 2010, some important, some trivial, some urgent, and, thankfully, some just fun.
But a close analysis of reader interest also provides clues for what 2011 may hold.
Will client retention shift into new add-on revenue?
Will Washington wrangling deliver more business, or just more trouble?
Where will the new revenue streams come from?
And who will be doing the work?
At CPA Trendlines, we’ll be tracking those issues and more.
Meanwhile, here’s your chance to catch up on what you may have missed and what your colleagues and competitors have been talking about.
Click here for The Top 50 Most-Read CPA Trendlines Posts in 2010