Your firm’s image could be turning off prospects before they even meet you.
by Bob Lewis
Visionary Marketing
This is a simple concept, but one that eludes a large number of accounting practices.
When going to a fine restaurant a patron expects a higher check. The guests will pay more for the experience and come back if the food is excellent and the environment provides the level of comfort that meets their expectations. The restaurant next door may have better food at lower prices, but they look like a diner and do not present themselves as a more interesting experience so they immediately turn off a large segment of the higher paying clientele.
CPA firms do the same thing.
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