How Any Accountant Can Start Selling in Six Easy Steps

And why it’s not like selling used cars.

The days when CPAs could leave rainmaking to the rainmakers are long gone. Today, technical skills aren’t enough. Even the most talented CPAs must bring in new business to succeed. But it’s about trust and relationships. The same skills you use to do business are the same skills you use to get business. Prospects evaluate how you’ll work by how you sell.

Here are some tips for building relationships and developing business:

Posted on April 12, 2011

Rick Telberg

About the Author

Rick Telberg is a veteran analyst, advisor, commentator, editor, and publisher. He brings a unique background and perspective to research and advisory services for the professional services community.

Mr. Telberg may well be the accounting profession's most widely-known commentator through his long associations with the American Institute of Certified Public Accountants, Accounting Today magazine, and today, CPA Trendlines.

As an expert in management, marketing, media, and e-commerce, Mr. Telberg has served as Senior Editorial Director of Pro2Net Corp., now www.smartpros.com, and as Director of Online Content at CPA2Biz, www.cpa.com.

Previously, Mr. Telberg served as the early Editor-in-Chief of Accounting Today, and as Vice President/Group Publisher at Thomson Financial (now SourceMedia), overseeing Practical Accountant, Accounting Technology, and what is now AccountingToday.com.

Mr. Telberg was presented with a special citation by the National Society of Accountants for service to the profession and has served on a variety of boards and steering committees, including BKR International and the IBM Small Business Advisory Council. He is a graduate of New York University.

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