How the best firms grow in tough times. by David Bergstein CPA, CITP Director of Strategic Relationships, CCH CCH Intelligent Solutions blog The best firms are rewarding staff — all staff — for bringing in new clients and new revenue, … Continued
Clients want to see niche-focused expertise and a heavy marketing spend.
by Joel Sinkin
Accounting Transition Advisors
We see two tactics being used by the best firms.
Due to the competitive environment and the flat economy, acquisitions of other practices is a primary growth strategy for many firms today.
But, to spur organic growth, most of the best firms are targeting their marketing and service offerings at specialized target audiences either through industry or service niche offerings. READ MORE →
Oft-overlooked by CPAs, these ideas can set you apart as a personal financial adviser.
By Al Prentice
1st Global
As CPA wealth managers know, the foundation of a holistic financial plan requires tax-optimized planning.
Winning new business is a team sport. Spectators need not apply.
by Gale Crosley, CPA
Crosley+Company
The best firms are involved in the relentless pursuit of creating a firm-wide growth culture. READ MORE →
It ranges from $50,000 to $161,000.
CPA firm marketing directors are averaging about $92,800 a year in pay, says a new study by the Association for Accounting Marketing.
Break out of the compliance commodity trap.
By Randy Johnston
Accounting Firm Operations and Technology Survey
The best firms are offering new services packaged at flat rates.
For example, performing bookkeeping/write-up services for $2,000 to $3,000 per month and including the tax returns, or picking a specialty service or niche and wrapping a set of services around that.
All marketing in these firms has the same focus: READ MORE →
Sharing information to help clients (and prospects) succeed.
by Sally Glick
Sobel & Co. LLC
At our firm we continue to believe that the more value we add by sharing important and relevant information, the more new business we will generate (along with raising retention as well.)
We do this with a three-prong approach:
1. The first is to host over 26 niche-specific programs (seminar, webcasts, half day symposiums) annually;
2. We write industry-specific white papers on topics our clients tell us are meaningful to them, which we also coordinate with website content; and
And are they ever coming back? A seismic shift is shaking the accounting profession: an acute and worsening shortage of clients. A sluggish economy has knocked a lot of traditional clients — individuals and business alike — to the wayside. … Continued