Digital emerging as chief weapon.
Results for the new CPA Trendlines study of marketing trends are eye-opening:
Accounting firms are rapidly escalating their business-building efforts:
66% of accountants say their firms have been increasing their marketing and business development activities in the last 12 months.
Start by stopping.
Stop doing things that undermine accountability, says Skip Reardon at Six Disciplines business coaching, “stop overseeing, legislating and micro-managing.”
Reardon, a veteran of the accounting business dating back to Solomon Software, says “accountability is not something you ‘make’ people do – it has to be chosen or accepted by people within your organization. People must ‘buy into’ being accountable and responsible. For many, this is a new, unfamiliar way to work. Most importantly: individual purpose and meaning come from assuming responsibility and accepting accountability.”
So, how do you build company-wide accountability?