Old-Fashioned Accounting Marketing Dies Slowly

The painful journey to a new era.

by Bruce W. Marcus
Professional Services Marketing 3.0

In the years following Bates, accounting firms began a long and difficult process of learning how to market.

Accountants were still so steeped in the no-commercialization ethic that they tried to resist any form of marketing. They couldn’t, because other firms had started doing it, and were winning clients.

Posted on September 25, 2011

Rick Telberg

About the Author

Rick Telberg is a veteran analyst, advisor, commentator, editor, and publisher. He brings a unique background and perspective to research and advisory services for the professional services community.

Mr. Telberg may well be the accounting profession's most widely-known commentator through his long associations with the American Institute of Certified Public Accountants, Accounting Today magazine, and today, CPA Trendlines.

As an expert in management, marketing, media, and e-commerce, Mr. Telberg has served as Senior Editorial Director of Pro2Net Corp., now www.smartpros.com, and as Director of Online Content at CPA2Biz, www.cpa.com.

Previously, Mr. Telberg served as the early Editor-in-Chief of Accounting Today, and as Vice President/Group Publisher at Thomson Financial (now SourceMedia), overseeing Practical Accountant, Accounting Technology, and what is now AccountingToday.com.

Mr. Telberg was presented with a special citation by the National Society of Accountants for service to the profession and has served on a variety of boards and steering committees, including BKR International and the IBM Small Business Advisory Council. He is a graduate of New York University.

Click here for more by Rick Telberg

TO READ THE FULL ARTICLE

Continue reading your article with a CPA Trendlines Pro membership.