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Daily Archives: January 10, 2012
Two Smart Ways to Keep the Marketing Engine Running During Tax Season
Two days of smart marketing that can actually benefit your practice for the rest of the year.
By completing just two marketing tactics in January, you will be able to “touch” clients, prospective clients and referral sources throughout busy season even if your schedule doesn’t permit face-to-face communication. You will have been “seen and heard.”
Marketing consultant Debbie Andrews at Marketri, a Philadelphia-area marketing agency, says:
1. YouTube Video Series: Film 6-10 short video clips that contain (1) Planning advice and /or (2) Tax news / law changes. These videos should be no more than 60-90 seconds in length. When developing the material for your shoot, think about the many questions that you were asked by clients throughout the year.