Two Smart Ways to Keep the Marketing Engine Running During Tax Season
Two days of smart marketing that can actually benefit your practice for the rest of the year.
By completing just two marketing tactics in January, you will be able to “touch” clients, prospective clients and referral sources throughout busy season even if your schedule doesn’t permit face-to-face communication. You will have been “seen and heard.”
Marketing consultant Debbie Andrews at Marketri, a Philadelphia-area marketing agency, says:
1. YouTube Video Series: Film 6-10 short video clips that contain (1) Planning advice and /or (2) Tax news / law changes. These videos should be no more than 60-90 seconds in length. When developing the material for your shoot, think about the many questions that you were asked by clients throughout the year.
Have your marketing professional post these videos up every week or every other week starting in February to a company branded YouTube channel, which he or she should be able to easily create. Your clients and prospects can subscribe and receive notices of updates or you can email them the link directly.
Ask your referral sources to share the company’s YouTube channel with their clients. If your company has a Twitter account, tweet the videos. Update your LinkedIn status each time you post a new video. Update your e-mail signature with the You Tube widget and invite people to “Connect to receive accounting and tax insight.” Be sure to identify a target audience when creating your content so that you hit on topics and questions that will resonate with them. (Time investment: 12 hours)
Webinar: Work with your marketer to organize a webinar towards the end of February or early March. Take the content that you created for your videos and turn it into “Tax Season Insights and FAQs.” In offering the webinar, you neatly package all of the content into one presentation and give the audience a chance to ask questions. Be sure to record the webinar, post it up to your Web site, and promote it through social media. I have used GoToWebinar with great success. (Time investment: 4 hours)
As an added bonus, your videos and webinar recording will be working for you beyond April 15th!
Some comments may be held for review before posting.