Daily Archives: January 11, 2012

What Accountants Are Learning about Marketing

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Ultimately, Professional Services Marketing 3.0 is a new kind of partnership.

Bruce W. Marcus

by Bruce W. Marcus
Professional Services Marketing 3.0

Today’s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing mills, and certainly as part of the ultimate selling process.

What’s more significant is that they begin to see the professionalism in marketing, and particularly the selling aspect of it.

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NEW SURVEY FINDINGS: Tech Investments, Better Economy, More Complex Returns Buoy Busy Season Outlook

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Four in five expect the same or better  than last year’s busy season.

by Rick Telberg

As Busy Season 2012 gets into full gear, tax and accounting professionals are holding steadfast to their confidence that this year’s results could show a marked improvement over last year’s, according to current readings of the profession by CPA Trendlines.

With January 2012 just beginning, 55% of accountants expect 2012 to be overall  “somewhat” or “much” better than 2011, which is relatively unchanged from readings in November and December. To be sure, 26% expect no change from last year, and 19% are bracing for “worse.”

In other findings from the CPA Trendlines busy season barometer and related reports:

Complete findings are published in The CPA Trendlines Practitioner’s Tax Season Performance Review and Outlook Report. (Learn more here)

 

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