And what it means for accountants and the client of the future.
by David Bergstein
Wolters Kluwer
The digital future is coming faster than you think.
Blockbuster, a store featuring rental videos and DVDs, once had over 4,000 locations in the United States. They filed for bankruptcy in 2010 and were eventually sold to The Dish Network, which kept about 500 stores open.
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Michael Bowlan, marketing director at Brown Smith Wallace CPAs in St. Louis, is launching a new video blog featuring the deadpan delivery of one of the firm’s more distinctive personalities, Kyle Dodwell, a staff CPA in the firm’s insurance practice.
The purpose: “to stand out and get people to our quite good serious content on our website,” he says.
…And change how firms work. by Bruce W. Marcus Professional Services Marketing 3.0 Typical proponents of Professional Services Marketing 3.0 are lawyers and accountants who have learned to think and act like marketers, lawyers and accountants who have developed new … Continued