And what it means for accountants and the client of the future. by David Bergstein Wolters Kluwer The digital future is coming faster than you think. Blockbuster, a store featuring rental videos and DVDs, once had over 4,000 locations in … Continued
Michael Bowlan, marketing director at Brown Smith Wallace CPAs in St. Louis, is launching a new video blog featuring the deadpan delivery of one of the firm’s more distinctive personalities, Kyle Dodwell, a staff CPA in the firm’s insurance practice.
The purpose: “to stand out and get people to our quite good serious content on our website,” he says.
…And change how firms work.
by Bruce W. Marcus
Professional Services Marketing 3.0
Typical proponents of Professional Services Marketing 3.0 are lawyers and accountants who have learned to think and act like marketers, lawyers and accountants who have developed new kinds of law firms and accounting firms, and new kinds of governance structures.
It’s a system that in at least one aspect draws upon a product marketing practice – in that the marketers participate in designing aspects of legal and accounting practice. It’s a system in which lawyers relate to clients in more constructive ways, and in dialogues rather than monologues. In law firms and accounting firms in which the barriers between partners and associates who are skilled and talented have eroded, and client service teams that not only serve clients better, but function as marketing instruments, by virtue of developing better ways of demonstrating the possibilities of extended service.
David Urbanik is one such individual functioning under Professional Services Marketing 3.0. Neither a lawyer nor a trained professional marketer, no lawyer or marketer better understands both the legal profession and its practices, as well as the art of practice development. READ MORE →