How Smart Firms Use Market Research

Gale Crosley
Gale Crosley

The strategic method of growing your firm.

by Gale Cosley
Crosley+Company

When it comes to business building in CPA firms, most partners are too comfortable with random acts of networking.

Traditional banker breakfasts, lawyer lunches and chamber cocktails might have been good enough when the economy was soaring, but not anymore.

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The Cloud Won’t Make You into a Superhero

Edi Osborne

And it won’t rescue the accounting business.

by Edi Osborne
Mentor Plus

“Is it a bird? A plane?  No, it’s an Accountant!”

We can all relate to the desire to be a superhero, to swoop down from the clouds in Superman/woman-like fashion to rescue the damsel in distress. However, if the accounting profession is banking on mobile or cloud technology to make them a superhero in their client’s eyes, clients should not hold out much hope of being rescued.

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