And 11 more things for taxpayers to worry about, from the IRS.
The IRS is warning tax payers this year to watch out for a wide range of schemes ranging from identity theft to return preparer fraud.
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The following is the Dirty Dozen tax scams for 2012:
The secret strategies of high-performing 11-50-person firms.
by Rick Telberg
While increasing revenue and profitability are important to CPA firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients.
Source: CPA Trendlines Marketing Trends Report 2012
And their weapons of choice are more likely than low-achievers to be digital:
The breakthrough research findings are revealed in a new 179-page study, “Marketing and Business Development Strategies at Accounting Firms – 2012 Survey Report, with Commentary and Analysis,” which is available for purchase from CPA Trendlines parent Bay Street Group LLC. The study shows trends within the profession, distinguishing between high-performing firms and low-performing firms, based on time-tested proprietary CPA Trendlines criteria. In this study, high performing firms are far more likely than low performing firms to enjoy marketing successes. The data for this report was gathered over the course of more than two years and includes the responses of about 588 practitioners. The margin of error is plus or minus about 3 percentage points at a 90% confidence level. Click here to learn more.
The new CPA Trendlines marketing study paints a detailed picture of stark contrasts in the full range of firm sizes — from solo practitioners to firms of 101 or more employees — and across myriad marketing issues, challenges, and strategies.
Clearly, getting new clients is important to 84% of respondents in firms of 11-50 persons. The next two objectives were also about winning and retaining clients: 77% said client retention and 74% said lead generation.
Like many firms in other size groups from 2-10 and up, these respondents reported (62%) a need to get more of the partners and other members of the firm involved in marketing and business development efforts.
More highlights from the new CPA Trendlines marketing trends report:
Randy Nail, CEO, HoganTaylor
Randy Nail named CEO.
In a restructuring designing for agile maneuvering and rapid growth, Tulsa, Okla. accounting firm HoganTaylor has reportedly named a new CEO, promoted a new tax practice leader and created a new board. The new structure, very different from that used in many accounting firms, mirrors the corporate structure found in most businesses. HoganTaylor is the largest public accounting firm in the Oklahoma and northwest Arkansas region with more than 160 employees and two offices in Tulsa, and offices in Oklahoma City and Fayetteville.
