Peter Drucker’s wisdom for firms.
Bruce W. Marcus
by Bruce W. Marcus
Professional Services Marketing 3.0
At a VeraSage conference not too long ago Ron Baker addressed the question of why no top 100 firms have switched to value billing. But the answer is not difficult to discern. “There are decades of culture,” he says, “around the culture of time sheets.”
Sage Group plc, a leader worldwide but long struggling in the U.S., has embarked on a huge re-branding effort that will eliminate well-known names like Peachtree.
The strategy has met with decidedly mixed reviews. “Rebranding as proposed adds no value,” according to Stephen Blythe, CEO of Blytheco LLC, a Sage Partner of the Year, “and adds significant rebranding costs and significant risk in future sales.”
At CPA Practice Advisor’s Thought Leader Symposium, Sage execs had the chance to explain the strategy.
Dennis Frahmann, Executive Vice President, Corporate Marketing:
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Connie Certusi, Executive Vice President/General Manager, Small Business Accounting Solutions: READ MORE →
