Selling is hard. Helping comes naturally.
by Nick Keseric
mpscpa.com
If Yogi Berra was ever asked what he thought perception was, he might have said, “The one thing about perception is that people have different perceptions about perceptions.”
We can all try do a good job in trying to present a professional perception to others but the final verdict from our efforts occurs in the eyes and minds of those we are talking, working or meeting with. We can think we presented one way but it may be interpreted in another way. Can you spell perception?
More from Nick Keseric for CPA Trendlines PRO Members (Go PRO here):
- The Six-Step Roadmap for CPA Firm Change Agents
- 20 Business Development Ideas for Your Career and Your Firm
Converting perception into reality can be a tough job. But it doesn’t need to be… If you do what comes naturally.
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