Keys to success in value pricing.
by Drew West and Ken McCall
Boomer Consulting
In order to avoid competing on price for commoditized services in the face of a wider array of competitors, more and more firms are evaluating value pricing as a model for the future. Industry leaders including large firms such as Kennedy & Coe, LLC in Kansas and smaller ones like Lawhorn CPA Group, Inc. in Tennessee have already made the move.
Perhaps your firm is already considering adopting a value pricing strategy but you wonder if your processes and technology will support it.
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