If Business Development Is a Circus at Your Firm…

…then shouldn’t you be the ringmaster?

by Nick Keseric

What job would you like in a circus? Selling tickets to enter the circus knowing that the people purchasing tickets from you will be treated to a great show? A clown? Acting like a kid and making people laugh? A lion tamer? Thrilling the crowd with your nerves of steel? A high wire artist? Silencing an entire venue while you walk across a razor thin wire?

More on practice development by Nick Keseric at CPA Trendlines:  My Attitude??? What’s Wrong with My @#$%! Attitude?  |  Curious Minds Want to Know: Are You Helping or Selling?  |  The Six-Step Roadmap for CPA Change Agents  |  20 Biz Dev Ideas for Your Career and Your Firm  |

I’m thinking the ring master would be a pretty good gig. Many people might look good in a black top hat and a red coat with tails. I on the other hand would look like a bad imitation of a member of a 1970 British rock band. However, the ring master does have the perception of someone with a good chunk of control.