TaxACT, ATX, Drake, ProSeries and TurboTax surge in popularity.
By Rick Telberg
The three leading tax software packages may be losing ground to applications designed for smaller, younger firms, according to new trend data. The reasons may be several and connected, driven by smaller firms looking to spend less, according to CPA Trendlines analysis. READ MORE →
And they can be no better than the minds that guide them and the hands that wield them.
by Bruce W. Marcus
Professional Services Marketing 3.0
A marketing program – a professional-caliber marketing program – begins with a realistic understanding of the needs and opportunities of the markets you serve. It defines your abilities to meet those needs. It develops a strategy to persuade your market that you can serve its needs. And it formulates the tactics needed to make that strategy functional.
More on Professional Services Marketing 3.0: Is Your Marketing Program Really a Program? | How to Formulate the Right Marketing Goals for Your Firm | 15 Questions for Achievable Growth | If You Don’t Know Where You’re Going, How Do You Know How to Get There? | Eight Tips for Staying One Step Ahead of the Competition (And Maybe the Client, Too)
By defining the target audience first, you can devise the strategy to address that audience, with eight tried-and-true techniques: READ MORE →