Marching to the same drummer.
by Bruce W. Marcus
Professional Services Marketing 3.0
Firms may have their rainmakers – the partner who could go into a revolving door alone and come out arm in arm with a new client. But in today’s competitive marketplace, one or two rainmakers are not enough – if only because the competitive firms have three or more rainmakers going after the same prospective clients that you want.
More on marketing strategy for large and mid-size firms: Getting the Client is Only Half the Battle | Practice Development: It’s Not Rocket Science | Nine Fundamentals for a Healthy Marketing Culture in an Accounting Firm | What Accounting Firms Need to Understand to Grapple with Radical Change | Six Reasonable Goals for CPA Firm Marketing
The firms that want to grow and thrive must be turned into marketing machines – to have a culture that understands and supports a marketing effort.
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