Plus, five more essential pieces to the profit puzzle.
by Marc Rosenberg, CPA
Author of “What Really Makes CPA Firms Profitable?”
I want to de-bunk a myth about niche marketing. Many CPAs that I have talked to think that niche marketing means that most, or all of their business, needs to be in their niche.
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They think they will have to stop being generalists or will have to give up all their clients outside the niche. This is absolutely not the case.