Clients say: Not as long as you think.
If you’re a finance manager on the client side, what do you say?
by Rick Telberg
Are most CPAs fooling themselves?
If you ask a CPA, as CPA Trendlines has been doing since 2006, how long they typically keep a client, you’ll get a fairly consistent answer through the years.
If you ask a client how long they’ve worked with their current CPA firm, you’ll also get a fairly consistent answer.
The problem is: The CPA and the client disagree.
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