Tax Pro’s Turn Negative on Busy Season

Washington brinksmanship spells big crunch for preparers. Join the survey; get the updates.

Source: CPA Trendlines / Join the survey; get the updates

by Rick Telberg
CPA Trendlines Research

With Tax Season 2013 delayed by last-minute code changes, staffing problems and software glitches, the mood of the profession is turning markedly sour.

“IRS delays will cause confusion and errors, and many upset clients,” says Charles Postal at Santos Postal, a five-partner firm in Rockville, Md. “More extensions will depress cash flow.”

At the same, Postal adds, “Clients will have more tax needs, but the struggling economy will depress their ability and desire to pay for services.”

In order to battle the business pressures, Postal’s firm is “pushing back on fees, using standardized billing by product rather than hours, and adding on charges for technology, audit and tax notice insurance.”

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What a Managing Partner Is… and Is Not

Why some firms decide they don’t want a true managing partner.

By Marc Rosenberg, CPA
Author of CPA Firm Management and Governance

Over the years, I have found that many firms lack a clear understanding of what a Managing Partner is.  Often, it’s a negative conception, caused by a bad experience at their current firm or a previous one.  So, to avoid a repeat of these bad experiences, the partners decide either not to have a MP or to provide for the MP position with greatly limited authority and responsibility.

Marc Rosenberg
Marc Rosenberg

More on CPA firm leadership and management: When Is It Time to Shift Your Firm from Partnership-style to Corporate-style Governance?    De-Bunking the Myth about Niche Marketing for Tax and Accounting FirmsPractice Development Is No Longer an Optional Activity10 Good Ways the Achieve Partner AccountabilityPick Your Partners Right to Begin With • 

The points below clarify what a Managing Partner IS and IS NOT. READ MORE →

Get Paid Faster this Tax Season: Six Good Reasons to Send the Bill with the Return

It’s good for business and considerate to clients.

by Ed Mendlowitz
Tax Season Opportunity Guide

Ed Mendlowitz

Tax season is a business and businesses need to be paid.  It is harder to justify prices when providing services rather than products.  Products are usually priced before delivery while many times services are priced after delivery, i.e. performance.

More on busy season management: Tax Season Trends, Issues and Opportunities 

Many accountants price returns before they are worked on, usually basing the fee on last year, or a rate schedule.  Sending a bill with the return establishes the relationship that you should be paid promptly for the work done. READ MORE →

Seven Ways to Wow Your Prospect

 

And stand apart from the competition.

By Sandi Smith, CPA
Accountant’s Accelerator

As the competition for clients heats up, it’s time to pull out all the stops and make your prospect feel like you’ve rolled out the red carpet.

Sandi Smith

More for soloists and small firms: Rev Up Your Revenue with These Two Daily Rituals •  10 Tips for Creating More Energy this Tax Season  • Take a Cue from Venture Capitalists: Your Firm Needs a Brain Trust Trinity    •   Accountants, Do You Know Your Opportunity Number?    •  Five Ideas to Overcome Client Price-Sensitivity   •    5 Mistakes to Avoid When Seeking New Clients  •  3 Steps to Start Running on Millionaire Time   •  The Missing Ingredient in Your Marketing That Will Make All the Difference   •  On the Road to a Stress-Free Life: Identify Your Character Strengths  •

How can you do that? Here are seven ways to wow your prospect and help them decide you’re the perfect vendor for them. READ MORE →

Managing Knowledge as a Growth and Management Tool

What do we really know when we say we know?

by Bruce W. Marcus
Professional Services Marketing 3.0

The road to knowledge management, now well-traveled, seems to end with the science of acquiring and retrieving data. The end of that road, which was built mostly by the brilliance of computer scientists, stops where a clear understanding of the meaning of useful knowledge begins.

Bruce W. Marcus
Bruce W. Marcus

More for CPA Trendlines PRO members:  The Secret Formula for Getting New Clients  What We’ve Learned Since Accounting Marketing Was Legalized  • Do Accounting Firms Really Want an ‘Image’? • What Accounting Firms Need to Learn from Personal Financial Planning Specialists • The Delicate Art of Positioning Your Firm in the Mind of the Prospect  • Even a Random Disaster Can Be Controlled with Risk Management • 

But with the growth of knowledge management as a discipline in many aspects of professional practice, some definitions may help forge a new direction for knowledge management that not only move the subject to a new realm of discovery, but may help find ways to make knowledge more useful as a management and marketing tool. We now seem to know a lot about gathering data, and are learning to turn data into knowledge. Knowledge must now be adapted to work for the firm, and especially for the firm’s leaders. READ MORE →