10 Things You Need to Know Before You Hire a Marketer [PRO Member Exclusive]

And 12 questions a good marketing professional should be asking.

By Bruce W. Marcus
Professional Services Marketing 3.0

And now a word to accountants who think they know marketing. Unless you’re that rare bird who’s had some successful experience because you have some kind of inborn talent for marketing – and there are some of you like that – you don’t know beans.

And you won’t know beans until they start teaching marketing in  accounting schools, which is long overdue. Or until you’ve had long experience with a terrific marketer on your staff. But if you don’t have a natural affinity for it, there are things you should know that will result in your competing successfully in this wildly competitive market. Or until you hire marketers who know their stuff, and can teach you what you should know. READ MORE →