Don’t Confuse Marketing with a True Growth Strategy
Practice growth is a delicate balance of art, science, intuition and diligence. One thing it isn’t, however, is marketing.
By Gale Crosley
Crosley+Company
Marketing can be a powerful lever to fuel business expansion. But alone, it will not take you where you want to go. Marketing helps till the soil of growth. At the end of the day, however, tilled soil with no seeds taking root is pretty much a useless pile of dirt.
Well-intentioned firms often invest a great deal of money in marketing and wonder why it doesn’t result in growth. One reason is that what they’re really spending on is unrelated marketing activities (or tactics) rather than on growth strategies.
It’s an essential distinction that can make all the difference in your efforts.
In this report:
- The three elements at the foundation of growth strategies
- Three steps to create a comprehensive strategy
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