The myth of ‘spin control.’
By Bruce W. Marcus
Professional Services Marketing 3.0
Every election campaign produces, among other things, media myths and bad language. During the elections of the last two decades, the language was infected by a new myth called spin control. The phrase implies that a good media relations practitioner can control the nature and texture of a story in the press – can put the right spin on it to get the journalist to tell it the spinner’s way.
In this report:
- The three things to do first when your firms gets bad press
- Five metrics for damage assessment
- Three quick-response options
- Six strategies to avoid making it worse
It’s just not so. For all that the myth implies, when it comes to the media, we propose — but others dispose. Thus it was, and thus it always shall be, so long as we have a free press.
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