Plain-vanilla goal-setting may be the single biggest problem plaguing today’s CPA partnerships.
Also in this report: The 11 traits of “one-firm” firms.
by August J. Aquila and Robert J. Lees
How to Engage Partners in the Firm’s Future
More firms now have a vision and a strategy in the hope of engaging partners and employees, according to our research.
But the partners aren’t always involved in their creation and often don’t buy in to the vision.
More on partnership management: Are You Creating a Sustainable Firm? | The Debilitating Effects of Denial at Accounting Firms | The Five Psychological Hurdles that CPA Firms Must Confront Today
This can be because the vision just isn’t compelling enough or because the partners are more interested in their own practice rather than creating a real firm. This type of accounting firm is usually referred to as a “siloed” firm and never succeeds in bringing the full capabilities of the firm to bear.
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