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By Rick Telberg
CPA Trendlines
It’s too early to draw a final conclusion, but the early returns from the annual CPA Trendlines Marketing and Business Development Survey are startling and may represent a dramatic trend reversal.
After three years of intensifying marketing activity — with 33% of firms last year saying they were increasing their business development efforts “significantly” — today only 19% of accountants tell us they are planning to “significantly” expand their programs.
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