How to Leverage Your Most Valuable Asset

Accountants are just beginning to understand the untapped opportunities in their clients and referral sources.

By Sandi Smith Leyva
Author, “10 Keys to Doubling Your Revenues”

One of the most valuable assets I have is my list of clients.  I wouldn’t be in business if it weren’t for my clients, and I am grateful for each of you every day.

Keeping a formal list of clients and subscribers in a list management system is often overlooked and frequently underutilized, especially in our industry.  There are a couple of reasons for this.  One is that some accountants are just beginning to understand the five big revenue-building reasons to understand the power of email marketing.