Yes, you can do marketing with a spreadsheet and a checklist.
By Sandi Smith Leyva
The Accountant’s Accelerator
One way to help accountants embrace marketing is to fill training sessions with spreadsheets and numbers, things that most accountants love working on. There’s a lot of insecurity around learning marketing, but when accountants hear they need to do some spreadsheets first, they dive right in.
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Here are six numbers we suggest you track:
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