And how accountants can leverage them to be trusted advisors.
By Hitendra Patil
Pransform Inc.
It’s said that accountants are the trusted advisors of their clients. But in reality it’s a myth – as far as business owner clients are concerned.
Peer groups, associations, similar business owners, people from the same industry … entrepreneurs don’t listen to anyone else who has not “been there, done that.” They may hear. But they rarely listen.
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After talking to several business owners about what they expect from their accountants, we figured out six key insights into how entrepreneurs think.
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