How to Plant Seeds for Mergers

Veteran buyers say that for every firm they merge with, they had discussions with 10 others.

By Marc Rosenberg
CPA Firm Mergers

Firms that are serious about merging in smaller firms on a regular basis understand that conducting mergers is all about planting seeds.

A buyer has to have this attitude:

Every day of every year, at least one firm decides to test the merger waters. If our efforts to identify sellers are made continuously throughout the year, every year, sooner or later, we will find at least one interested merger candidate and probably more than one.