The Delicate Art of Positioning Your Firm in the Mind of the Prospect

And, it’s not a mission statement.

By Bruce W. Marcus
Professional Services Marketing 3.0

There is no great mystique to the marketing concept of positioning. While it’s not as simple as some would make it seem, nor as complex as others would have you believe, it’s still very real.

CPA Trendlines research has uncovered the startling fact of the wide disparity between how accounting firm management perceives their own performance and how their clients see their performance. (Join the survey; get the results.)

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