What If Accounting Firms Were Apps?

Smartphone12 ways the app phenomenon could change the way you think about your practice.

By Hitendra Patil

Consider, for a moment, the new “app economy.” There are over a million apps in Apple and Google stores, with hundreds of them doing much the same thing in almost the same way. According to Pew Research, 90 percent of Americans have cellphones and 67 percent find themselves checking their phones for messages, alerts or calls — even when they don’t notice their phones ringing or vibrating.

So, are accounting firms like apps already — offering the same services, same deliverables, same outcomes at the same or similar prices? If so, the only thing missing in the accounting marketplace is an “accounting services app store.”

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Wisdom tells us to “hang out where clients do.” Yet, there are hardly any “accounting firm apps” on the app stores.