Accountants See Solid Business Gains in 2015

BUSINESS OUTLOOK 2015
Accountants report new highs in confidence levels for themselves and their firms, while casting a darker outlook on their client base and the nation as a whole.

CPA Trendlines Strategy Shift Report: Accounting firms around the world reap benefits of easing oil prices, government stimulus and innovation.

cpa trendlines strategy shift logo shadowBy Rick Telberg
CPA Trendlines

Tax and accounting practitioners are heading into a new year and a new busy season markedly more confident and optimistic than they’ve been in years, according to the 10th annual CPA Trendlines Strategy Shift Report.

Kathy Bennett
Kathy Bennett

Professionals from Milwaukee to Tucson and Karachi to Kampala are telling CPA Trendlines of brightening business forecasts for their firms in 2015.

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Fully 71 percent of professionals say they are more than somewhat confident in the business and economic outlook for their firms, with a record 30 percent telling CPA Trendlines they are “highly confident” for the prospects of their business.

To be sure, they are less certain about the prospects for their client base or the nation as a whole than they are for themselves, their families and their firms. READ MORE →

Winning Your First Client

Screen Shot 2015-01-16 at 8.11.40 AMWhy your first sale is to yourself.

By Martin Bissett

Winning your first client is all about understanding why someone would buy from you before you ever speak to them, before you ever meet them before you ever start the preparation for talking to them.

MORE: Martin Bissett is the author of: Winning Your First Client | Passport to Partnership | Meet Your New Best Client and | Business Development on a Budget

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8 Ways to Help Your Protégée Focus on Career Opportunities

Man showing woman something on laptop computerBeware of gender traps.

By Ida O. Abbott
Sponsoring Women: What Men Need to Know

Once you have identified a woman to sponsor and determined that you click, you may be wondering how to get started.

MORE ON SPONSORING WOMEN FOR LEADERSHIP: How to Start an Effective Sponsorship … and Follow Through | 3 Ways to Initiate Informal Sponsorship | How to Establish a Sponsor-Protégée Relationship | Women Must See Politics as Leadership to Get Ahead | Different Standards, Double Binds Challenge Women | 5 Ways Gender Bias Plays Out at CPA Firms | 3 Reasons Why Men Don’t Pick Women Protégées | Men Advance 2 to 1 over Women without Sponsors | 18 Ways Sponsors Can Help Their Protegees | Beyond Mentoring: Why Sponsoring Women for Leadership Matters

Here are some concrete steps to take: READ MORE →