Be proactive, rather than waiting for business to come to you.
By Martin Bissett
Have you noticed all of those titles in the local bookstore or at the airport offering us the “key” to this and the “key” to that, the “six keys” to one thing, and the “four keys” to another?
It also seems that every book is a “game-changer” now, to the point where it is difficult to understand what the game is anymore, never mind how to play it.
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When it comes to winning new work in professional services, we must first build a relationship. The game hasn’t changed at all in that respect.
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